This morning I came across a new service on Mashable’s The Spark of Genius Series that I just had to share as, to me at least, it is so damn cool. In a nutshell, MyZeus looks at your friends, the music you like and the world around you to help you discover movies in brand new ways. Music is a big part of my life, both as a musician and as a listener, and I always get a little too excited when I hear a song from a favourite band or artist in a film that I’m watching.
Soundtracks to films and TV programmes have always been a good conduit for up and coming artists to gain exposure and reach a large audience with relative ease. It’s a great way for the casual viewer to discover new bands without feeling like it’s being thrust in their face. So what MyZeus have effectively done is to flip this idea on its head. By connecting their Last.fm and Rdio accounts to MyZeus, the early release of the product will give users film recommendations based upon their listening habits.
One of the things I find most enjoyable about music is the association - where you first heard a song, who you were with, what the occasion was etc. Hearing a song or artist you like in a film evokes a similar response, as you associate the plot or mood of the film with that song, and this is what co-founder Patrick Algrim wants to achieve: “If you say you like Dave Matthews Band, and this movie has Dave Matthews Band in it, and you discovered it through MyZeus, throughout the whole movie you’re actually listening for that Dave Matthews song,” Algrim says. “It becomes a lot of fun.”
Purely by happenstance I discovered a brilliant film because someone else had seen it and asked me if I’d heard the music at the end that was a cover of a song by The Who, performed by Pearl Jam, of whom I am a huge fan. The next night I rented the movie and thoroughly enjoyed it. If these sort of recommendations can be sent my way more frequently I’d be a very happy man – MyZeus is certainly one to keep an eye on.
Added bonus! – Andrew Robertson’s recommendation: Reign Over Me (2007) – Trailer