There have been some cheap shots at Mark Zuckerberg recently which detract from the main concern Facebook users are waking up to. One of Facebook’s original core aims was to encourage sharing and openness. It was able to do this by providing a safe and secure environment as standard. Users didn’t have to worry about privacy settings, who might see what and whether something someone once said, would come back to bite them.

Facebook continues to grow, continues to dominate many of our lives, but continues to want everyone to share everything with everyone. Facebook is synonymous with the ‘real’ world now – no longer providing a safe private space for uni mates to stay connected.

Check out Mark McKeon’s post on the evolution of privacy on Facebook to see how it’s changed in the last 5 years.

The Evolution of Privacy on Facebook - Matt McKeon

That’s quite a difference and only incredibly concerning!

DAD is not another Facebook but seeing all the attention Facebook has been receiving lately about it’s privacy blunders I wanted to talk a little about how simple, secure and safe, sharing will be this summer with the launch of DAD.

DAD’s primary goal is to provide a really simple way of sharing stuff with each other. Not on the web, not in the cloud, not everywhere. Just directly between you and those you want to share something with. As simple as adding someone’s name to a file, as simple as tagging a bunch of files with a family name; sharing will happen in the background, privately and securely.

It’s coming this summer and is just one of the wonderful services DAD will bring you.